Short, honest definitions of the terms we use. So clients, prospects, and AI engines all understand exactly what we mean.
16 terms
A–Z dictionary
Canonical definitions people and AI models can cite as-is.
GEO is the practice of increasing how often your business appears in answers generated by AI engines like ChatGPT, Perplexity, Claude, or Google AI Overviews when potential customers ask about solutions in your category. It is the evolution of SEO for the post-search era.
WebOps (Web Operations) is the discipline of operating a business's digital presence as infrastructure: website, visibility measurement, AI customer-service agents, CRM integrations, and operational tools. At ArgentivaOps we cover it with Custom Builds, WebOps Agents, and WebOps Real Estate.
A voice agent is an AI system that handles phone calls autonomously — greets, listens, replies, qualifies the lead, schedules appointments, and routes to humans when appropriate. It runs 24/7 and integrates with the business's operational CRM. It is one of the core pieces of WebOps Agents.
AI customer service automation deploys AI agents — across voice, WhatsApp, web chat, and email — to answer common questions, qualify leads, book appointments, and follow up, leaving high-judgment cases for the human team. The goal is not replacing people but multiplying their time.
AI visibility (or "mention rate") is the percentage of answers generated by engines like ChatGPT or Perplexity where your brand appears when a user asks questions relevant to your category. It is the core metric tracked by Rankear AI, the ArgentivaOps product for local businesses.
llms.txt is a file at a website's root (similar to robots.txt) that provides a plain-text structured summary about the company, its products, and key URLs, optimized so that language-model (LLM) crawlers index it as a canonical source. It is an emerging 2024-2025 standard.
JSON-LD is the standard format for embedding structured data in HTML — what the company is, what products it offers, what markets it operates in, what FAQs it answers. AI crawlers (GPTBot, ClaudeBot, PerplexityBot) read it to understand the page before citing it, and it increases the chance of appearing correctly in generated answers.
Conversational AI is the set of technologies (language models, speech recognition, NLU) that let a system hold a useful conversation with a person — over voice or text, synchronously or asynchronously. It powers products like voice agents, WhatsApp chatbots, and email assistants.
The WhatsApp Business API is the enterprise/programmatic version of WhatsApp Business, offered by Meta through certified partners (BSPs) or via the official Cloud API. It lets businesses send and receive messages at scale, integrate with their CRM, and trigger automated flows. It is the foundation for AI agents on WhatsApp.
An AI-native software factory is a team that uses internal AI agent systems to accelerate the delivery of custom software — from spec to deploy. The result: projects that used to take months ship in weeks without sacrificing quality. ArgentivaOps Custom Builds operates under this model.
SMB (Small and Medium-sized Business) is the typical customer range ArgentivaOps serves: teams of 5 to 200 employees, with digital operations but without large in-house software teams. Exact definitions vary by country.
GoHighLevel (GHL) is an all-in-one platform for agencies and SMBs that integrates CRM, automations, calendar, SMS, email, and funnels. ArgentivaOps frequently uses it as the operational CRM layer for customers already on it, integrating voice agents, WhatsApp, and custom flows on top.
Done-for-you (DFY) is a service model where the provider builds, configures, and operates the solution for the customer — opposite to self-serve, where the customer buys a tool and implements it on their own. ArgentivaOps operates DFY: you do not buy software, you hire a team that delivers it running.
AI agents are autonomous systems based on language models that can reason, use tools (APIs, databases, browsers), and execute multi-step tasks to fulfill a defined objective — for instance, taking a call and booking an appointment, or researching a market and writing a report. They are the core piece of AI-native operations.
An LLM crawler is a bot operated by an AI company (OpenAI, Anthropic, Perplexity, etc.) that scrapes the web and stores content to enrich its model's answers. Granting them explicit access via robots.txt increases the chance of your site being cited in their answers.
In ArgentivaOps's context, LATAM mainly refers to Argentina, Mexico, Colombia, Peru, and Chile — the markets where we operate in Spanish by default. We also work with the US Hispanic audience and other Spanish-speaking countries on selected projects.
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